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Netflix starts as a DVD rental. Around 20 years later, the streaming service is the most valuable media company in the world, has won Emmys and Oscars and is worth more than 200 billion on the stock exchange. Founder and CEO Hastings now reveals the reasons for this success. In 2000, blockbuster is synonymous with home theater. The US group is worth six billion dollars, operates almost 9,000 branches worldwide and employs around 60,000 people. “Blockbuster is 1000 times bigger than us,” said Reed Hastings at the time, founder and head of Netflix, a DVD rental company by mail. In 2000 Netflix had around 100 employees, a good 300,000 subscribers and was in the red. Hastings therefore wants to sell Netflix to Blockbuster in order to then build blockbuster.com as an online video rental platform. Blockbuster refuses. The price of 50 million dollars demanded by Hastings is too high for the top dog. And how does it look today? Today, in 2020, there are no more blockbusters. The group filed for bankruptcy in 2010. He missed the jump from renting DVDs to streaming. Netflix, on the other hand, is the new biggest player in the entertainment and media sector worldwide: Netflix produces series and films itself, wins Emmys and Oscars with them – and is used by more than 175 million customers in over 190 countries worldwide. On the stock exchange, Netflix is worth more than 200 billion, more than Walt Disney with its “Star Wars” and “Avengers” series.
A question of corporate culture
Netflix has succeeded in what Blockbuster failed to do: successfully respond to massive upheavals in the industry, adapt, reinvent and grow. And Netflix has done it several times: the transition from DVD rental by post to streaming old TV series over the Internet; the transition from streaming old content to original productions like “House of Cards” that were taken over by outside film studios; the transition from broadcasting licensed products from outside film studios to setting up our own studio producing award-winning series and films such as “Stranger Things”; and the transition from a US-based company to a global company providing entertainment to viewers in more than 190 countries.
The key to this was defining our own corporate culture. It applies equally to Netflix in the US, Europe and Asia. The focus is on three points: talent density, openness and complete transparency.
For Hastings it is clear: “Talented people make each other better”. The more highly talented employees a company in the creative sector has, i.e. the higher the talent density in the company, the more successful it is. Everyone wants to work for a company with a high density of talent. The motivation increases, the work ethic increases. The work goes faster, successes come more often. “Performance is contagious,” says Hastings. FC Bayern Munich is an example of the high density of talent and performance: every self-respecting player wants to play there because he knows that he will find excellent conditions there to develop himself further. Every player knows that he will meet other highly talented players there and the more of these players a team has, the better the chances of success: championship, double, triple, Supercup. In the end, the success of the FC Bayern Munich team also falls back on every single player who benefits from it: national team, higher salary, different offers.
Culture of openness
At Netflix, however, the company principle of openness also applies. For Hastings this means above all: direct and constructive feedback, both positive and negative, helps to accelerate work processes, improve them and ultimately be more successful. Problems are addressed directly. There should be no “behind-the-back whispering” at Netflix. “Say what you really think with a positive attitude,” said Hastings. “Just say something about someone that you would say to their face.” Open expressions of opinion and constructive feedback remove the ground from political intrigue. The more often employees hear about areas in which they can improve, the better they do their work afterwards – the better the company works. The principle of openness applies not only to employees of equal status, but also from bottom to top. At Netflix, every normal employee can speak to Hastings and give feedback on memos, speeches or other – it doesn’t matter whether it is positive or negative, it just has to be constructive. “Tell the emperor when he’s not wearing clothes,” says Hastings, referring to the fairy tale “The emperor’s new clothes”.
Elimination of control mechanisms – complete transparency
And if you think now: If I really give my boss my opinion, I can pack my things straight away and fly out on edge – that’s wrong, at least with Netflix. Because in addition to talent density and openness, complete transparency is a cornerstone of corporate culture. According to Hastings, the prerequisite for complete transparency is the abolition of rules: Regulations for travel? Expenses? Expenditure? Vacation? Doesn’t exist on Netflix. This is intended to instill confidence that employees are doing the right thing. That in turn should increase the sense of responsibility of each individual and also the feeling of belonging to the company. At Netflix, this also means that the company makes its quarterly figures available to all interested employees in advance before they are presented to Wall Street – with the only but unmistakable indication that disclosure or insider trading will result in prison sentences.
There is only one rule
These are three essential points of the corporate culture prevailing at Netflix, which the founder and boss Hastings and the management icon Erin Meyer have presented in book and audio book form. The title says it all: “No rules”. According to Hastings, there is only this one rule at Netflix – and that is why the company is more successful than ever, worth more on the market than Disney, has become a guarantee for awards at Emmys and Oscars, loved by fans and even admired by critics. “No rules” is not a dry management handbook for successful business. Rather, it is a textbook for everyone who wants to be successful: small start-ups, large corporations, entrepreneurs, employees, freelancers. Everyone finds something to make themselves or the company more successful. There are lessons, examples, summaries, interviews with Netflix employees – and there is a lot of interesting information in everything: Netflix pays according to the “rock star” principle or uses the so-called keeper test to find out whether an employee still meets the company’s requirements enough. At the end of “No Rules” every reader is as clear as day: The next upheaval in the industry can come, and Netflix will emerge stronger than before.
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BR 01, DRG
(BTTB 2120)
BR 23 1003, DR
(Zeuke 159 / 77,
545 / 77) BR 23 1111, DR
(BTTB 2110)
BR 23, DR
(BTTB, aus "Touristen Express"-Set))
br35_1111
BR 35 1111-0, DR
(BTTB 2110)
br56
BR 56 2719, DR
(BTTB 2230) G 8.2, Nr. 2721, KPEV
(BTTB 2231)
br81_013dr_zeuke_schw_rahmen br81_001rt_rahmen_plast br81_004
BR 81 013, DR
(Zeuke 159 / 51,
545 / 51) BR 81 001, DR
(BTTB 2210)
BR 81 004, DRG
(BTTB 2210)
BR 81 004, DB
(BTTB 2211)
BR 81, DR
vereinfachte Steuerung
(Zeuke 159 / 78)
br86_1615_3 br86_460
BR 86 1615-5, DR
(BTTB 2240) BR 86 460, DRG
(BTTB 2242) BR 86 173, DB
(BTTB 2241) Reihe 455, CSD
(BTTB 2244)
br 92 zeuke br 92_6582 bttb_rt_rahmen br92
BR 92 6582, DR
(Zeuke 545 / 494) BR 92 6582, DR
(BTTB 2220) BR 92 als Privatbahn (BTTB
(BTTB, aus Start-Set) BR 92 als Nord-Belge (BTTB, aus Start-Set)
start_tenderlok_schw.jpg (41542 Byte)
2achsige Tenderlok, schwarz
(BTTB, aus Start-Set) 2achsige Tenderlok, grün
(BTTB, aus Start-Set)
v36_071grau v36_071dr_gn
V 36 071, DR, grau
(Zeuke 545 / 23,
BTTB 2631) V 36 071, DR, grün
(Zeuke 545 / 22)
V 36 021, DR, grün
(BTTB 2630)
BR 103 021-2, DR, grün
(BTTB 2630)
br103gelb.jpg (62757 Byte) v36_265db_rt.jpg (56714 Byte)
BR 103 033-7, DR, gelb
(BTTB 2631) V 36 255, DB, rot
(BTTB 2632) V 36, DB, schwarz
(BTTB) Y 50, SNCF, grün
(BTTB 2634)
zeuke_v75 zeuke_t435
V 75 001, 1. Ausführung
DR, rot
(Zeuke 545 / 53) T 435 001,
1. Ausführung
CSD, blau,
weißes Geländer
(Zeuke 545 / 52)
br107_001_0 t435 t435
BR 107 001-0, DR, rot
(BTTB 2620)
T 435 001, CSD, blau
schwarzes Geländer
(BTTB 2621) T 435 040, CSD, blau
weißes Geländer
(BTTB 2621)
ym32_125
YM 32-205 , SZD, grün
(BTTB 2622) YM 32-125; SZD, grün
(BTTB 2622)
br110 br110_156 gelb br212_176_2db_rt
BR 110 034-7, DR, rot
(BTTB 2540) BR 110 156-7, DR, gelb
(BTTB 2545) BR 211 167-2, DB, blau
(BTTB 2546) BR 212 176-2, DB, rot
(BTTB 2547)
v180_146 br118_114_8
V180 160, DR
rot / elfenbein
(Zeuke 545 / 750) V 180 146, DR
rot / elfenbein
(BTTB 2520) BR 118 146-0, DR
rot / creme
(BTTB 2522) BR 118 114-8, DR
rot / creme
(BTTB 2522)
BR 119 120-4, DR
(BTTB 2521)
br130dr
BR 130 007-8, DR
(BTTB 2640) T 679, CSD
(BTTB 2641)
br221rot br221_137_3blau_beige v200ic_rt_beige_rt
V 200 139, DB
rot / grau
(Zeuke 159 / 76,
545 / 26)
BR 221 139-9, DB
rot / silbergrau
(BTTB 2510)
BR 221 137-5, DB
blau / beige
(BTTB 2511)
BR 221, DB
rot / beige
(BTTB 2512)
v200 cccp v200 silverlines
V 200 "CCCP"
silber / rot
(Zeuke ) V 200 "Silver Lines"
silber / blau
(Zeuke ) V 200
braun
(Zeuke, aus Start-Set) V 200, SJ
braun
(BTTB, aus Start-Set)
t334rt t334 t334dsb
T 334, CSD, rot
(Zeuke 545 / 502) T 334 0508, CSD, blau
(Zeuke 545 / 501) T 334, CSD, grün / weiß
(BTTB 2610) MH, DSB, grün
(Zeuke 545 / 503)
t334gn_elf_start2a
T 334, 2achsig
blau / creme
(Zeuke (, aus Start-Set) T 334, 2achsig
grün / elfenbein
(Zeuke
(BTTB, aus Start-Set)
noab_mav_neu noab_dsb_bttb noab_sncb
M 61 001, MAV, weinrot
(Zeuke 545 / 9,
BTTB 2532) M 61 019, MAV, rot
(BTTB 2532)
My 1125, DSB, weinrot
(Zeuke 545 / 8,
BTTB 2531) R 202 003, SNCB, grün
(BTTB 2533)
start_taigatrommel
2achsige Diesellok
ähnlich DR-BR 120, rot
(BTTB, aus Start-Set) 2achsige Diesellok
ähnlich DR-BR 120, grün
(BTTB, aus Start-Set)
vt2_09_dach_beige
VT 2.09.070
Dach beige
(Zeuke)
Beiwagen VB 02,
Dach beige
(Zeuke)
VT 2.09.070 + VB,
Dach grau
(Zeuke 545 / 1,
BTTB 2810) Beiwagen VB 02,
Dach grau
(Zeuke ,
BTTB 2812)
br171_vb vb171
BR 171 018-5
Dach grau
(BTTB 2810) Beiwagen BR 171 824-6,
Dach grau
(BTTB 2812)
transius_rt_ws_2tlg
SVT "Courier", 2teilig
rot / weiß
(Zeuke) SVT "Courier", 2teilig
weiß / rot
(Zeuke) SVT "Courier", 2teilig
weiß / blau
(Zeuke 545 / 34)
Die Diesel-Schnelltriebwagen Elektro-Triebzug Fahrtrafo
SVT "Intourex", 3teilig
weiß / blau
(Zeuke 545 / 37)
ET "Transitus", 3teilig, weiß / blau
(Zeuke 545 / 35) ET "Transitus", 3teilig, grün / gelb
(Zeuke 545 / 35)
Mittelwagen für "Courier", Transitus", "Intourex";
rot / weiß
(Zeuke) Mittelwagen für "Courier", Transitus", "Intourex";
weiß / blau
(Zeuke) Mittelwagen für "Courier", Transitus", "Intourex"
weiß / rot
(Zeuke) Mittelwagen für "Courier", Transitus", "Intourex"; grün / gelb
(Zeuke)
e11_022dach_beige.jpg (55398 Byte) e11_022rt.jpg (64664 Byte)
E 11 022, DR
grün, Dach beige
(Zeuke 545 / 754)
E 11 015, DR
grün, Dach grau
(Zeuke 545 / 754,
BTTB) E 11 022, DR
rot
(Zeuke / BTTB 2322)
BR 211 018-7, DR
rot
(BTTB 2322)
e42_018
E 42, DR,
grün, Dach beige
(Zeuke 545 / 755) E 42 018, DR
grün, Dach grau
(Zeuke 545 / 755,
BTTB 2321) BR 242 020-6, DR
grün, Dach grau
(BTTB 2321) BR 242 018-2, DR
grün, Dach grau
(BTTB 2321)
E 70 01, DR, braun
(Zeuke / Herr 545 / 25, 545 / 2 / 2)
E 70 01, DR, grün
beschriftet
(Zeuke / Herr 545 / 24) E 70, DR, grün,
unbeschriftet
(Zeuke / Herr) E 70 01, DR, grau
(Zeuke / Herr)
e94zeuke br254_065_6 br194db
E 94 065, DR, grün
(Zeuke 545 / 751) BR 254 065-6, DR, grün
(BTTB 2410) BR 194 178-0, DB, blau
(BTTB 2411) Reihe 1020 020, ÖBB, rot
(BTTB 2412)
br250
BR 250 112-0, DR, bordeauxrot
(BTTB 2330) BR 250 245-8, DR, hellrot
(BTTB 2331)
e499blau_bttb e499g e499 szd
E 499 035, CSD
blau / elfenbein
(Zeuke 545 / 20,
Zeuke 545 / 752 / 1,
BTTB 2312) E 499 035, CSD
grün / elfenbein
(Zeuke 545 / 21,
Zeuke 545 / 752 / 2
BTTB 2311) YC 1-003, SZD, grün
(BTTB 2313)
E 499, SJ, rotorange
(BTTB)
start_e_lok_blau start_e_lok_gn
2achsige E-Lok
CC 7200, SNCF,
blau mit silberner Zierleiste
(BTTB, aus Start-Set) 2achsige E-Lok
CC 7200, SNCF,
blau ohne Zierleiste
(BTTB, aus Start-Set)
2achsige E-Lok
CC 7200, SNCF,
grün
(BTTB, aus Start-Set)
2achsige E-Lok
CC 7200, SNCF,
hellgrau / gelb als NS-Lok
(BTTB, aus Start-Set)
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