Are you com­par­ing Webflow vs Word­Press and won­der­ing which one is bet­ter for you? 

Webflow and Word­Press are both pop­u­lar web­site builders that allow you to eas­i­ly cre­ate a web­site. How­ev­er, they both have their own pros and cons that you may want to com­pare before start­ing your next project. 

In this arti­cle, we’ll com­pare Webflow vs Word­Press with their pros and cons to fig­ure out which one is better. 

What to Look for in Website Platform

Before we com­pare Webflow vs Word­Press, let’s talk about the main things you should be look­ing for when choos­ing a web­site builder for your project. 

These will also be the para­me­ters we will use for our Word­Press vs Webflow com­par­i­son. You can click on any of them to jump direct­ly to the rel­e­vant section. 

• Overview – An intro­duc­tion of Word­Press and Webflow
• Ease of Use – How easy it is to learn using them for an absolute newcomer.
• Costs – How much does it cost to start a website.
• Design and tem­plates – What are your web design options
• Ecom­merce – Can you use it to sell things online 
• Addons & Inte­gra­tions – Can you extend the platform’s func­tion­al­i­ty with addons and third-par­ty tools
• Sup­port – Can you get help quick­ly and eas­i­ly when you need it?

Note: This com­par­i­son is between Webflow and self-host­ed WordPress.org (not Webflow vs WordPress.com). See our guide on the dif­fer­ences between self-host­ed WordPress.org vs WordPress.com.

Overview – Webflow vs WordPress

Webflow and Word­Press are both web­site build­ing plat­forms. Word­Press has been around for more than 17 years now and is wild­ly pop­u­lar among devel­op­ers, design­ers, mar­keters, blog­gers, and businesses. 

Webflow was launched in 2013 and has been steadi­ly grow­ing in num­bers since then. Offer­ing a visu­al and ful­ly host­ed Word­Press alter­na­tive to design­ers and gen­er­al users. 

Word­Press overview

Word­Press is the most pop­u­lar web­site builder in the world. It pow­ers more than 38% of all web­sites on the internet. 

Word­Press is free and open-source soft­ware, which means any­one can down­load and use it to make a blog, busi­ness web­site, online store, and more. 

To start a Word­Press web­site, you need a domain name and a web host­ing account. There are many great Word­Press host­ing providers that offer 1‑click Word­Press instal­la­tion and super easy setup. 

Webflow overview

Webflow is an easy to use web­site builder that offers a visu­al web design tool to make your website. 

It is a host­ed soft­ware, which means you use the soft­ware as a ser­vice. They make mon­ey by offer­ing paid fea­tures, upgrades, and sell­ing host­ing services. 

You can make a Webflow account and con­nect it to your domain name. You can also down­load your web­site and host it on any oth­er host­ing platform. 

Now that we have talked about both plat­forms. Let’s see how they stack up against each other. 

1. Ease of Use

Most users start­ing a web­site are not pro­gram­mers or coders. They need an easy to use plat­form that they can use with­out hir­ing devel­op­ers or pay­ing some­one to help. 

Let’s see how Webflow vs Word­Press per­form in this regard. 

Word­Press – Ease of Use

Word­Press is used by more than 38% of all web­sites on the inter­net. That’s mil­lions of users from every cor­ner of the world and at dif­fer­ent skill levels. 

It is fair­ly easy to use. How­ev­er, it does come with a slight learn­ing curve. Begin­ners will need to famil­iar­ize them­selves with Word­Press glos­sary and con­cepts such as themes, plu­g­ins, the dif­fer­ence between posts vs pages, cat­e­gories vs tags, and more. 

Adding con­tent to your web­site is fair­ly easy. Word­Press comes with an intu­itive visu­al edi­tor called the block edi­tor.

You get to make your pages and cus­tomize con­tent using blocks. This allows you to make beau­ti­ful lay­outs with­out ever writ­ing any code. 

Don’t like the default Word­Press edi­tor? No wor­ries, there are plen­ty of drag and drop page builders that you can use instead. These page builders are avail­able as add-ons (also known as: plu­g­ins) that you can install and most have free versions.

You can start with a ready-made tem­plate and change it to fit your need, or you can start from scratch and make your own design. 

Word­Press comes with thou­sands of free tem­plates and over 57,000 plu­g­ins that help you do just about every­thing you need with­out writ­ing any code.

Webflow – Ease of Use

Webflow offers a clean nifty dash­board to man­age your web­site. It comes with a visu­al inter­face to design your con­tent. You can write your con­tent and design lay­outs with a live preview. 

Webflow comes with dif­fer­ent tem­plates that you can use for your project and edit them using their visu­al edi­tor. The Webflow visu­al edi­tor has a ton of fea­tures, and begin­ners may strug­gle a bit to find their way around it. 

You can point and click on any ele­ment to change its prop­er­ties. You can also add new ele­ments using the add new ele­ment but­ton from the left panel. 

Webflow is made for design­ers and devel­op­ers. If you are a con­tent pub­lish­er, then you may miss fea­tures that are quite com­mon among oth­er CMS plat­forms like post types, cat­e­gories and tags, dis­cus­sion and com­ments, etc. 

Win­ner – WordPress 

Both Webflow and Word­Press offer a point and click edi­tor. Ready to get start­ed tem­plates and layouts. 

Webflow’s default edi­tor is eas­i­er to use, but it still has the same learn­ing curve asso­ci­at­ed with Word­Press. On the oth­er hand, Word­Press is exten­si­ble so you can replace the default edi­tor with a page builder that suits your need. 

Webflow’s CMS capa­bil­i­ties are also not the same as Word­Press. There are few­er options to add tags and cat­e­gories to your con­tent types, no native com­ments fea­ture, and the design ele­ments just get in your way if you just want to write. This makes it a bit dif­fi­cult to use for con­tent publishers. 

Costs – Webflow vs WordPress

For most users, the cost of build­ing a web­site is a major fac­tor in choos­ing a platform. 

If you are just start­ing an online busi­ness, then you may want to keep your costs down as much as pos­si­ble with the inten­tion to invest more as your busi­ness grows. 

Let’s com­pare the costs of build­ing a web­site with Webflow and Word­Press and what are your options to keep the costs down. 

Word­Press – Costs

Word­Press the soft­ware itself is free, but you’ll need to pay for a domain name and host­ing. You’ll also be pay­ing for any pre­mi­um plu­g­ins, themes, or any third par­ty ser­vice you may need for your business. 

Nor­mal­ly, a domain name costs $14.99 per year and web­site host­ing pack­ages start from $7.99 per month (usu­al­ly paid annu­al­ly). Now that’s not cheap if you are just start­ing out and test­ing the waters. 

Luck­i­ly, Blue­host has agreed to offer WPBe­gin­ner users a free domain name with a gen­er­ous dis­count on host­ing. Basi­cal­ly, you can get start­ed for just $2.75 per month. 

→ Click Here to Claim This Exclu­sive Blue­host Offer ←

Blue­host is one of the top Word­Press host­ing com­pa­nies and an offi­cial­ly rec­om­mend­ed Word­Press host­ing provider. 

Word­Press also has the advan­tage of a mas­sive ecosys­tem. There are more than 57,000 free plu­g­ins avail­able in WordPress.org plu­g­in direc­to­ry alone and thou­sands of free themes to choose from. 

This allows you to keep your costs down as you build your site using free plu­g­ins and themes. Even most pre­mi­um Word­Press plu­g­ins and themes have free ver­sions that you can use with­out pay­ing anything. 

For more on this top­ic, see our guide on the cost of build­ing a Word­Press site. It has a detailed break down of dif­fer­ent sce­nar­ios with prac­ti­cal tips to keep your costs down with­out affect­ing func­tion­al­i­ty or miss­ing anything. 

Webflow – Costs

Webflow offers a lim­it­ed free ver­sion that allows you to make your web­site and host it using a sub­do­main with Webflow branding. 

They have two types of paid plans the Site Plans and Account Plans. 

Site Plans are priced per site, allow you to use your own domain name (domain price not includ­ed), and are priced based on the type of site you want to make. 

They are divid­ed into Basic, CMS, Busi­ness, and Enter­prise lev­els. Each lev­el increas­es your account lim­its and adds new features. 

Site Plans also has an addi­tion­al cat­e­go­ry of Ecom­merce Plans which allow you to cre­ate online stores and are again fur­ther divid­ed into mul­ti­ple levels. 

Site plans start from $16 per month, eCom­merce plans start from $29 per month. You’ll be billed annu­al­ly, and if you choose to pay month-to-month that would cost you extra. 

Then there are the Account Plans. These allow you to man­age mul­ti­ple web­sites as projects, you can host them with Webflow, or down­load the code and host them else­where. How­ev­er, things like forms and eCom­merce check­out may not work if you export the site code. 

Account plans start from $16 per month (billed annually). 

Win­ner – WordPress 

Using Word­Press, you get all the fea­tures at much low­er costs. You can add any addi­tion­al fea­tures by using free plu­g­ins. You can even cre­ate an online store with­out addi­tion­al costs. 

Of course, your Word­Press web­site costs will grow as your web­site gets more traf­fic, but you can hold it off and allow your busi­ness to take off before you upgrade host­ing, or buy pre­mi­um addons for your website. 

Design and Templates – Webflow vs WordPress

Not every­one mak­ing a web­site is a design­er. As a begin­ner, you may use the design tools, but the end result may not be as good as a pro­fes­sion­al­ly designed website. 

Let’s see how Word­Press and Webflow han­dle design and tem­plates to make things eas­i­er for users. 

Word­Press – Design and Tem­plates

Word­Press gives you access to thou­sands of Word­Press themes (web­site design tem­plates). Many of them are com­plete­ly free to use and most of them are mobile-friend­ly out of the box. 

You can start with any of these pro­fes­sion­al­ly designed Word­Press themes to make your web­site. You can change your website’s theme at any time and switch to a dif­fer­ent theme. They are easy to use and you can cus­tomize them with­in Word­Press using a live customizer. 

Unlike Webflow, Word­Press keeps design ele­ments sep­a­rate from con­tent. This ensures that design is con­sis­tent through­out your website.

You can also use a theme and then use a page builder plu­g­in to cre­ate land­ing pages. These page builders also come with pro­fes­sion­al­ly designed tem­plates that you can make your own. 

Can’t find a theme that you like? Don’t wor­ry, you can even use tools like Beaver The­mer to make your own tem­plates and themes with­out ever writ­ing any code. 

Webflow – Design and Tem­plates

Webflow has dozens of paid and free tem­plates that you can use. All of them are mobile respon­sive and can be used for dif­fer­ent types of websites. 

You can select a tem­plate when start­ing a new project. How­ev­er, once you select a tem­plate you can­not change it. You can cre­ate a new project and then select a dif­fer­ent template. 

Edit­ing your tem­plates is easy. Webflow is a visu­al design tool, so it comes with a pow­er­ful visu­al edi­tor to change any ele­ment on any page of your website. 

Any changes you make to the lay­out ele­ments like head­er, nav­i­ga­tion, and foot­er will be applied sitewide. 

Win­ner – WordPress 

By keep­ing the con­tent and func­tion­al­i­ty away from the design, Word­Press is able to offer a lot more flex­i­bil­i­ty than Webflow. It also gives users access to a wider vari­ety of designs and tools to edit a website’s appearance. 

Ecommerce – Webflow vs WordPress

Ecom­merce fea­tures allow you to sell things online. It is essen­tial for many busi­ness­es to have a robust eCom­merce plat­form to grow and run their business. 

Let’s see how Word­Press and Webflow han­dle eCommerce. 

Word­Press – Ecom­merce

You need Word­Press to use the most pop­u­lar eCom­merce plat­form in the world, WooCom­merce. This free Word­Press plu­g­in is used by mil­lions of large and small online stores around the world. 

WooCom­merce also comes with its own WooCom­merce addons / plu­g­ins which help you eas­i­ly add new fea­tures to your online store. You also get access to hun­dreds of WooCom­merce themes to choose a design for your eCom­merce website. 

With WooCom­merce you also get to choose from a wide range of pay­ment gate­ways includ­ing Pay­Pal, Stripe, Authorize.Net, and dozens 

Word­Press also has sev­er­al oth­er eCom­merce and shop­ping cart plu­g­ins that you can use. You can sell dig­i­tal sub­scrip­tions using Mem­ber­Press, or soft­ware down­loads with Easy Dig­i­tal Down­loads.

Webflow – Ecom­merce

Webflow offers lim­it­ed eCom­merce func­tion­al­i­ty when com­pared with options avail­able for Word­Press. The num­ber of prod­ucts you can sell depends on your plan (start­ing from eCom­merce Stan­dard plan at $29 per month for 500 products).

They use Stripe as the pay­ment ser­vice. With the Stan­dard plan, Webflow will also charge a 2% fee per trans­ac­tion which is apart from the Stripe’s trans­ac­tion fees. 

Adding prod­ucts to your site is easy. You sim­ply fill out a form to pro­vide prod­uct details, images, and oth­er options. 

Webflow is not suit­able to sell mem­ber­ship or sub­scrip­tion-based prod­ucts. It can be used to sell dig­i­tal goods like soft­ware, apps, music, ebooks, and more. 

Win­ner – WordPress

Word­Press has a more flex­i­ble plat­form to sell any­thing you want. It has more pay­ment options, addons, and no restric­tions on how many prod­ucts you add. 

You can use WooCom­merce or any oth­er eCom­merce plu­g­in to get start­ed. You also have the free­dom to move your store to any oth­er host­ing ser­vice with­out break­ing anything. 

Webflow is more expen­sive, charges a trans­ac­tion fee (on the stan­dard plan), lim­its the num­ber of prod­ucts, and there are few­er fea­tures / inte­gra­tions available. 

Addons and Integrations

It is sim­ply not pos­si­ble for any web­site builder to include every­thing. That’s why you need the abil­i­ty to extend it using third-par­ty tools and integrations. 

Let’s take a look at how Word­Press and Webflow han­dle that. 

Word­Press – Addons & Inte­gra­tions

The real pow­er of Word­Press comes from Word­Press plu­g­ins. These are like apps for your Word­Press web­site. You can sim­ply install them to add new fea­tures to your website. 

There are more than 57,000 free Word­Press plu­g­ins avail­able. Even more if you count pre­mi­um plu­g­ins (paid). They cov­er a range of fea­tures such as cre­at­ing con­tact forms, installing Google Ana­lyt­ics, adding SEO fea­tures, back­ups, secu­ri­ty, and more. 

Word­Press works with all pop­u­lar third-par­ty ser­vices and tools that you may need to grow your busi­ness. Whether you are look­ing for an email mar­ket­ing ser­vice, live chat soft­ware, help desk, or a busi­ness phone ser­vice, Word­Press works seam­less­ly with all pop­u­lar providers. 

Webflow – Addons & Inte­gra­tions

Webflow offers a lim­it­ed num­ber of inte­gra­tions with third par­ty ser­vices. Some inte­gra­tions work out of the box, but for most inte­gra­tions, you’ll have to fol­low a tuto­r­i­al on how to con­nect it with your Webflow project. 

Some inte­gra­tions may break if you move your web­site to a dif­fer­ent host­ing ser­vice. For instance, forms may not work on your new host­ing provider and you’ll need to trou­bleshoot and find ways to get them to work again. 

Win­ner – WordPress

Word­Press is the clear win­ner here with sup­port for thou­sands of plu­g­ins and third-par­ty tools and services.

Support – Webflow vs WordPress

Even expert web devel­op­ers need help occa­sion­al­ly. Let’s take a look at the sup­port options avail­able for Webflow vs WordPress. 

Word­Press – Sup­port

Word­Press is a com­mu­ni­ty dri­ven open-source soft­ware with lots of free com­mu­ni­ty sup­port avail­able. There are offi­cial Word­Press sup­port forums, resource sites like WPBe­gin­ner, Face­book groups like WPBe­gin­ner Engage, and more. 

Nor­mal­ly, you can find answers to all your Word­Press relat­ed ques­tions with a sim­ple Google search. You can fol­low step by step Word­Press guides or Word­Press video tuto­ri­als if you need more visu­al help. 

If you need more help, then you can find and eas­i­ly hire a devel­op­er to fix things for you. Due to the pop­u­lar­i­ty of Word­Press, there are thou­sands of devel­op­ers that make it super-easy and afford­able for small busi­ness­es to get help when needed. 

For more details see our guide on how to make the most out of WPBeginner’s free resources or how to prop­er­ly ask for Word­Press sup­port and get it. 

Webflow – Sup­port

Webflow hosts a mas­sive library of arti­cles and tuto­ri­als called Webflow Uni­ver­si­ty. There are video tuto­ri­als, how-to guides, and step by step arti­cles cov­er­ing a wide range of topics. 

Webflow also pro­vides email-based sup­port to cus­tomers which is avail­able Mon­day through Fri­day from 6:00 am to 6:00 pm PT. They do have an AI dri­ven chat­bot but it doesn’t real­ly offer live chat support. 

There is also a Webflow sup­port forum where you can post your ques­tion and get help from Webflow users, experts, and staff. 

Win­ner – WordPress

As the largest plat­form in the world, Word­Press has more sup­port options avail­able. Sup­port is avail­able in many lan­guages, pro­vid­ed by third-par­ty devel­op­ers, and there are a ton of free sup­port options. 

Con­sid­er­ing the pre­mi­um pric­ing of their paid plans, Webflow sup­port ser­vices are lim­it­ed to email sup­port. Many of the shared Word­Press host­ing com­pa­nies offer live chat and 24/7 phone sup­port for much less month­ly fees. 

Conclusion: Webflow vs WordPress – Which is Better?

Con­sid­er­ing the cri­te­ria we set above, we can con­fi­dent­ly say that Word­Press is a way bet­ter option than Webflow. 

It offers more design options, flex­i­bil­i­ty, sup­port, eCom­merce options, and all of this at a low­er price. You also have the option to man­age your costs and only spend when needed. 

Webflow has a fan­tas­tic web design tool which works beau­ti­ful­ly. How­ev­er, it has lim­it­ed CMS fea­tures, flex­i­bil­i­ty, inte­gra­tions, and support. 

We hope this arti­cle helped you com­pare Webflow vs Word­Press with their pros and cons. You may also want to see our arti­cle debunk­ing the com­mon Word­Press myths and check out how Word­Press works behind the scenes (info­graph­ic).

If you liked this arti­cle, then please sub­scribe to our YouTube Chan­nel for Word­Press video tuto­ri­als. You can also find us on Twit­ter and Face­book.

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