Are you look­ing to set up eCom­merce track­ing in WordPress?

Set­ting up eCom­merce track­ing for your online store will help you find your top-sell­ing prod­ucts, see which cam­paigns per­form the best, under­stand how peo­ple find and use your web­site, and more. Then you can use those insights to get more traf­fic and boost sales. 

In this arti­cle, we’ll show you how to prop­er­ly set up eCom­merce track­ing in Word­Press so you can grow your busi­ness and make more money.

Why Set Up WordPress eCommerce Tracking?

When start­ing a new online store, most store own­ers begin by mak­ing deci­sions based on gut feel­ing or best guesses.

That’s good for get­ting start­ed, but to take your busi­ness to the next lev­el of growth, you need to start mak­ing data-dri­ven decisions.

But what data should you base your deci­sions on?

That’s where Word­Press eCom­merce track­ing comes in. It helps you make deci­sions based on data from your actu­al vis­i­tors and cus­tomers. You’ll get tai­lored insights to boost your sales so you can make more mon­ey.

For instance, you can find out which prod­ucts your cus­tomers like to buy the most on your WooCom­merce store. This way, you can offer sim­i­lar prod­ucts to get more sales. 

Plus, eCom­merce track­ing in Word­Press can help you bet­ter under­stand your audi­ence, where they’re from, and how they use your web­site, so you can invest more in the chan­nels and strate­gies that are proven to work. 

For exam­ple, if you find out that 80% of course sales on your mem­ber­ship site comes from Face­book, then you may decide to invest in ads on Face­book and stop spend­ing time on oth­er social media plat­forms that aren’t converting.

With that said, let’s take a look at how to track your eCom­merce store’s per­for­mance in WordPress.

Setting Up eCommerce Tracking in WordPress

The eas­i­est way to track the per­for­mance of your online store is by using Mon­sterIn­sights. It’s the best Ana­lyt­ics Word­Press plu­g­in and is used by over 3 mil­lion professionals. 

Mon­sterIn­sights helps you set up eCom­merce track­ing in Google Ana­lyt­ics with­out edit­ing code. The plu­g­in works with some of the most pop­u­lar eCom­merce plu­g­ins, includ­ing WooCom­merce, Easy Dig­i­tal Down­loads, Mem­ber­Press, LifterLMS, GiveWP, and more. 

It also shows impor­tant stats inside your Word­Press admin area, so you can quick­ly view how your web­site is per­form­ing and get insights to grow your business. 

Note: You’ll need the Mon­sterIn­sights Pro ver­sion because it includes the eCom­merce addon, dash­board reports, and oth­er advanced track­ing fea­tures. There is also a Mon­sterIn­sights Lite ver­sion you can use to get started. 

First, you can install and acti­vate the Mon­sterIn­sights Pro plu­g­in on your web­site. If you need help, then please refer to our guide on how to install a Word­Press plu­g­in.

Upon acti­va­tion, you’ll be tak­en to the Mon­sterIn­sights wel­come screen in your Word­Press dash­board. Go ahead and click the ‘Launch the Wiz­ard’ button. 

Next, fol­low the steps in the wiz­ard to set up the plu­g­in and con­nect your web­site with Google Ana­lyt­ics. For more details, you can go through our guide on how to install Google Ana­lyt­ics in Word­Press.

After that, you’ll need to nav­i­gate to Insights » Addons from your Word­Press dash­board. Then scroll down to the eCom­merce addon and click the ‘Install’ button.

The addon will auto­mat­i­cal­ly acti­vate, and you’ll see the sta­tus change to Active.

Enabling Enhanced Ecommerce Reporting

In the next step, you’ll need to enable Enhanced Ecom­merce in Google Ana­lyt­ics. Enhanced Ecom­merce allows you to track your customer’s shop­ping behav­ior, check­out behav­ior, top prod­ucts, and sales per­for­mance in Google Analytics. 

To start, you can vis­it the Google Ana­lyt­ics web­site and login to your Google account. Next, you’ll have to choose the prop­er­ty on which you’d like to enable Enhanced Ecommerce. 

Now, go ahead and click the ‘Admin’ set­tings option from the menu on your left. 

After that, you’ll need to click on ‘Ecom­merce Set­tings’ under the View column.

On the next screen, you can click the tog­gles for ‘Enable Ecom­merce’ and ‘Enable Enhanced Ecom­merce Report­ing’ to switch them to On. 

There is also an option for cre­at­ing ‘Check­out Label­ing’ that you can use to label your check­out fun­nel steps. How­ev­er, this is option­al and you can sim­ply go ahead and click the ‘Save’ button. 

Once you’ve enabled Ecom­merce set­tings in Google Ana­lyt­ics, you can head back to your Word­Press web­site dashboard. 

After that, sim­ply nav­i­gate to Insights » Set­tings and then click the ‘eCom­merce’ tab. Next, you’ll need to ensure that the ‘Use Enhanced eCom­merce’ option is enabled under the eCom­merce Track­ing section. 

Mon­sterIn­sights will now auto­mat­i­cal­ly detect your Word­Press eCom­merce plu­g­in and start record­ing analytics.

Next, let’s look at how you can use Mon­sterIn­sights’ reports to see your online store’s performance. 

View eCommerce Reports in WordPress

When it comes to using Google Ana­lyt­ics and find­ing the data that you need, it can be over­whelm­ing for beginners. 

Mon­sterIn­sights makes it super easy to get the data that mat­ters, as it brings all your impor­tant stats inside the Word­Press dash­board. This way, you get to see how your eCom­merce store is per­form­ing and then make deci­sions to grow your business. 

To see eCom­merce reports in Word­Press, you can head over to Insights » Reports and then click the ‘eCom­merce’ tab. 

In the report, you can quick­ly glance at an overview of how your online store is doing by look­ing at the con­ver­sion rate, trans­ac­tions, rev­enue, and aver­age order value. 

Besides that, Mon­sterIn­sights also shows your Top Prod­ucts. It helps you spot your top sell­ing items along with its quan­ti­ty, per­cent­age of sales, and total rev­enue. You can use this data to find out which prod­ucts your cus­tomers like and then offer sim­i­lar prod­ucts to boost sales. 

Next, you can scroll down and view the Top Con­ver­sion Sources.

These are the web­sites that are send­ing the most sales to your store. You could invest in ads on those sites, cre­ate spe­cial dis­count offers or free ship­ping offers for peo­ple that arrive from these sources, or reach out to them to work out a cross-pro­mo­tion or oth­er partnership.

Oth­er reports you can view in the eCom­merce sec­tion in Mon­sterIn­sights includes the Total Add to Carts, Total Removed from Cart, Time to Pur­chase, and Ses­sions to Purchase. 

You can use these reports to bet­ter under­stand your customer’s behav­ior while shop­ping and dur­ing checkout.

For instance, Mon­sterIn­sights shows how long it takes for cus­tomers to pur­chase a prod­uct from their first vis­it. You can use the data to opti­mize your sales fun­nel and reduce shop­ping cart aban­don­ment.

We hope this arti­cle helped you learn how to prop­er­ly set up eCom­merce track­ing in Word­Press. You may also want to see our expert pick of the best busi­ness phone ser­vices, and the best Word­Press plu­g­ins for busi­ness sites.

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The post How To Prop­er­ly Set Up eCom­merce Track­ing In Word­Press first appeared on WPBe­gin­ner.