Do you want to add a cus­tomer reviews page in WordPress? 

Many busi­ness­es add a review page on their web­site to show­case tes­ti­mo­ni­als from their sat­is­fied cus­tomers. This builds trust among poten­tial buy­ers by prov­ing that your prod­uct or ser­vice is of good quality.

In this arti­cle, we will show you how to eas­i­ly add a cus­tomer reviews page in WordPress.

Why Add a Customer Reviews Page in WordPress?

If you are run­ning an online store or a busi­ness web­site, then you prob­a­bly already have cus­tomers who are hap­py with your prod­ucts and services.

Show­ing social proof like cus­tomer reviews and tes­ti­mo­ni­als helps you gain the trust of new cus­tomers. This can lead to increased sales by con­vinc­ing poten­tial buy­ers to make a purchase.

Plus, tes­ti­mo­ni­als can also improve your search engine rank­ings by bring­ing fresh and unique con­tent to your Word­Press web­site.

Reviews can also increase engage­ment and cre­ate a sense of com­mu­ni­ty, build­ing brand loy­al­ty among users.

That being said, let’s take a look at how to add cus­tomer review pages in Word­Press. You can use the quick links below to jump to the method you want to use:

Method 1: Add Customer Reviews Using Reviews Feed Pro

The eas­i­est way to add cus­tomer reviews to your Word­Press web­site is by using the Smash Bal­loons Reviews Feed Pro plugin.

It is the best Word­Press cus­tomer reviews plu­g­in on the mar­ket that allows you to add reviews from the biggest plat­forms on the inter­net, includ­ing Google, Yelp, and Facebook.

It also auto­mat­i­cal­ly copies your web­site design so that the reviews suit your Word­Press theme and look like a nat­ur­al part of your blog.

First, you need to install and acti­vate the Reviews Feed Pro plu­g­in. For more details, you may want to see our beginner’s guide on how to install a Word­Press plu­g­in.

Upon acti­va­tion, head over to the Reviews Feed menu tab from the Word­Press admin sidebar.

Once there, sim­ply copy and paste your license key into the field and click the ‘Acti­vate’ button.

You can get your license key from your account page on the Smash Bal­loon website.

Once you have done that, the ‘Cre­ate a Review Feed’ page will open up on your screen.

From here, just click the ‘+ Add Source’ but­ton to add a source for your cus­tomer reviews.

This will open up the ‘Add Sources’ prompt on the screen, where you can select the source for your reviews. For this tuto­r­i­al, we will be using Google as the source.

After mak­ing your choice, click the ‘Next’ but­ton to move forward.

You will now be direct­ed to the next step. 

Here, you need to add an API key for Google reviews so that the Reviews Feed plu­g­in can fetch data from your account and dis­play it on your Word­Press website.

Cre­ate a Google API Key

To get an API key for Google reviews, vis­it Google Con­sole and sign in using your Google account.

Once you are on the ‘Google Cloud’ page, click the ‘Cre­ate Project’ button.

This will take you to the ‘New Project’ page, where you can start by typ­ing in a name. For instance, we will be nam­ing our project’ Cus­tomer Reviews Plu­g­in API’.

After that, choose an Orga­ni­za­tion and Loca­tion for the project from the drop­down menus and click the ‘Cre­ate’ button.

Once you have cre­at­ed the project, you will be redi­rect­ed to the ‘APIs & Ser­vices’ page.

From here, first, make sure that the project you have cre­at­ed is the one that is select­ed in the drop­down menu at the top.

After that, click the ‘+ Enable APIs & Ser­vices’ button.

You will now be tak­en to the API library.

Here, click on the ‘Places API’ option in the right cor­ner of the screen.

This will take you to a new page where you can acti­vate the key for mak­ing Places API requests.

To do this, sim­ply click the ‘Enable’ button.

Now, head back to the ‘APIs & Ser­vices’ page and switch to the ‘Cre­den­tials’ tab in the left sidebar.

Once you are there, just click the ‘+ Cre­ate Cre­den­tials’ but­ton to open up a drop­down menu and select the ‘API Key’ option.

After your API key is cre­at­ed, a new prompt will open up on the screen.

From here, sim­ply copy your key and head back to the Word­Press admin dashboard.

Once you are there, open up the ‘Add Sources’ prompt once again.

After that, paste your Google Reviews API key into the field and click the ‘Next’ but­ton to continue.

Now, you will need to enter the Place ID of the cafe, restau­rant, or oth­er phys­i­cal busi­ness that you want to use in your feed.

To do this, vis­it Google’s Place ID page and scroll down to the ‘Find the ID of a par­tic­u­lar place’ section.

From here, enter the address or name of the venue that you are locat­ing and click on the right one when it appears.

Google will now show the Place ID in a small pop­up. Sim­ply go ahead and copy the ID.

Now, head over to the Word­Press dash­board and paste the Place ID into the box.

After that, click the ‘Fin­ish’ but­ton to com­plete the setup.

You have now suc­cess­ful­ly inte­grat­ed Google Reviews with Smash Bal­loon Reviews Feed Pro.

Cus­tomize the Reviews Feed

The Google Reviews feed will now be dis­played in the ‘Add Sources’ section.

From here, sim­ply choose the feed and click the ‘Next’ but­ton at the top.

You will now be tak­en to the ‘Select a Tem­plate’ page.

Here, select a tem­plate for the reviews feed accord­ing to your liking.

Once you have done that, the feed edi­tor will auto­mat­i­cal­ly open up on your screen.

It will show a live pre­view of your feed on the right and a side­bar with dif­fer­ent set­tings on the left.

From here, you can cus­tomize the lay­out, head­er, col­ors, and more of your reviews feed. For more details, you may want to see our tuto­r­i­al on how to show Google, Face­book, and Yelp reviews in Word­Press.

After you have fin­ished cus­tomiz­ing the feed, don’t for­get to click the ‘Save’ but­ton at the top right cor­ner to store your settings.

Embed the Cus­tomer Reviews Feed on a Word­Press Page

To embed the reviews feed in a Word­Press page, click on the ‘Embed’ but­ton at the top right corner.

This will open up the ‘Embed Feed’ prompt on the screen. From here, sim­ply click on the ‘Add to a Page’ button.

The plu­g­in will now dis­play all the pages on your Word­Press website.

You have to click on the page where you want to add the reviews feed and click the ‘Add’ button.

The page you chose will now open up in the block edi­tor.

Here, click the ‘Add Block’ (+) but­ton at the top left cor­ner of the screen and find the ‘Reviews Feed’ block.

Upon adding the block, the reviews feed will auto­mat­i­cal­ly be added to the Word­Press page.

Once you are done, don’t for­get to click the ‘Update’ but­ton to save your changes.

Now, you can vis­it your Word­Press blog to check out the reviews feed in action.

Method 2: Create a Customer Reviews Page Using SeedProd

If you want to add cus­tomer reviews to your web­site man­u­al­ly, then this method is for you.

Seed­Prod is the best Word­Press page builder plu­g­in on the mar­ket that allows you to cre­ate aes­thet­i­cal­ly pleas­ing themes and pages with­out using any code.

It even comes with a Tes­ti­mo­ni­als block that can man­u­al­ly add cus­tomer reviews and tes­ti­mo­ni­als to your land­ing pages.

First, you need to install and acti­vate the Seed­Prod plu­g­in. For detailed instruc­tions, please see our step-by-step guide on how to install a Word­Press plu­g­in.

Upon acti­va­tion, head over to the Seed­Prod » Set­tings page to enter the plu­g­in license key. 

You can find this infor­ma­tion in your account on the Seed­Prod website.

Next, go to the Seed­Prod » Land­ing Pages sec­tion from the admin dash­board and click on the ‘Add New Land­ing Page’ button.

For this tuto­r­i­al, we will be adding cus­tomer reviews to a land­ing page.

This will direct you to the ‘Choose a New Page Tem­plate’ screen.

Seed­Prod offers many pre-made lay­outs that you can use for your land­ing pages. Sim­ply choose one and click on it.

You will then be asked to enter a page name and choose a URL. After enter­ing this infor­ma­tion, click on the ‘Save and Start Edit­ing the Page’ but­ton to continue.

This will launch SeedProd’s drag-and-drop page builder, where you can now start edit­ing your page. For detailed instruc­tions, please see our tuto­r­i­al on how to cre­ate a land­ing page in Word­Press.

Once here, you need to look for the Tes­ti­mo­ni­als block in the block pan­el on the left side of the screen. Upon find­ing the block, sim­ply drag and drop it to your pre­ferred loca­tion on the land­ing page.

Now that the ‘Tes­ti­mo­ni­als’ block has been added, just click on it to open up its set­tings in the left sidebar.

After that, click on the demo tes­ti­mo­ni­al to open its set­tings in the sidebar.

Next, you can add the text, image, name, and title for the cus­tomer review.

Once you have done that, scroll down to the ‘Carousel Set­tings’ sec­tion in the left column.

From here, you can choose the tes­ti­mo­ni­al col­or mode, auto­play speed, the num­ber of tes­ti­mo­ni­als shown in a row, and more.

You can even change the col­or of the speech bub­ble by click­ing on the ‘Bub­ble Col­or’ option to open up a col­or picker.

Once you are done, don’t for­get to click the ‘Save’ but­ton at the top to store your settings.

Final­ly, click the ‘Pub­lish’ but­ton to pub­lish the land­ing page on your website.

This is how the cus­tomer reviews looked on our demo reviews page.

As you can see, we have dif­fer­ent col­ors for our cus­tomer reviews.

Bonus: Add Social Proof in Real-Time to Increase Conversions

Anoth­er way to encour­age users to buy your prod­ucts or ser­vices is by adding real-time social proof to your Word­Press website.

Social proof is a psy­cho­log­i­cal phe­nom­e­non where users have a nat­ur­al urge to copy oth­er people’s actions.

This means that you can show a noti­fi­ca­tion bub­ble with recent pur­chas­es and form sub­mis­sions by oth­er users on your web­site in order to encour­age poten­tial cus­tomers to take action.

You can eas­i­ly do this using Trust­Pulse. It is the best Word­Press social proof plu­g­in on the mar­ket that allows you to dis­play real-time user activ­i­ty noti­fi­ca­tions on your web­site, such as prod­ucts being pur­chased or form submissions.

The plu­g­in also comes with fea­tures like real-time event track­ing, smart tar­get­ing, flex­i­ble design options, action­able ana­lyt­ics, and more. For more infor­ma­tion, you can see our com­plete Trust­Pulse review.

With this plu­g­in, you can use FOMO to cre­ate antic­i­pa­tion and excite­ment around your prod­ucts or store, which can ulti­mate­ly lead to increased conversions. 

For detailed instruc­tions, you can see our tuto­r­i­al on how to use FOMO on your Word­Press site to increase con­ver­sions.

We hope this arti­cle helped you learn how to add a cus­tomer review page in Word­Press. You may also want to see our tuto­r­i­al on how to embed a YouTube live stream in Word­Press and our top picks for the best social media plu­g­ins to grow your website.

If you liked this arti­cle, then please sub­scribe to our YouTube Chan­nel for Word­Press video tuto­ri­als. You can also find us on Twit­ter and Face­book.

The post How to Add a Cus­tomer Reviews Page in Word­Press first appeared on WPBe­gin­ner.