Are you look­ing for the best push noti­fi­ca­tion soft­ware for your website? 

Web push noti­fi­ca­tions are a pow­er­ful tool that allows you to con­nect with vis­i­tors after they leave your web­site. You can send tar­get­ed mes­sages to your users which leads to more traf­fic, con­ver­sions, and sales. 

In this arti­cle, we’ll share our pick of the best web push noti­fi­ca­tion soft­ware for your website. 

Why Push Notifications Are a Powerful Marketing Tool

Push noti­fi­ca­tions allow you to engage and retain vis­i­tors after they leave your website. 

You can send tar­get­ed per­son­al­ized mes­sages to users and bring them back to your web­site. This could be blog post noti­fi­ca­tions, prod­uct announce­ments, aban­doned cart reminders, and more.

Push noti­fi­ca­tions go direct­ly to the user’s web brows­er or mobile device which means it has a much high­er engage­ment rate.

Many big sites like Face­book use push noti­fi­ca­tions. How­ev­er, most small busi­ness­es haven’t yet real­ized how pow­er­ful they are. On WPBe­gin­ner web­site, push noti­fi­ca­tions are con­sis­tent­ly a top 5 traf­fic source.

If you’re not using push noti­fi­ca­tions, then now is a great time to start, so you can get ahead of your competition.

With that said, here’s our com­par­i­son of the best push noti­fi­ca­tion tools that you can try. All of them are ful­ly com­pat­i­ble with Word­Press which is the most pop­u­lar web­site builder in the world. 

1. PushEngage

PushEn­gage is the best push noti­fi­ca­tion tool on the mar­ket. It allows you to con­nect with vis­i­tors after they leave your site with tar­get­ed push messages. 

You can set it up to auto­mat­i­cal­ly send your new blog post noti­fi­ca­tions, or use it to man­u­al­ly send cus­tom messages. 

It is super easy to set up and is a per­fect solu­tion for both begin­ners as well as advanced users. It works on both HTTP and HTTPs web­sites, and they sup­port all devices / browsers. 

PushEn­gage comes with pow­er­ful fea­tures such as A/B test­ing, auto­mat­ic drip cam­paigns, smart opt-in reminders, cus­tom trig­gered cam­paigns, and more.

Their trig­gered cam­paign fea­ture lets you auto­mat­i­cal­ly cre­ate aban­doned cart noti­fi­ca­tion, sched­ule mes­sages, send price drop alerts, and more. 

Plus, you can track the per­for­mance of each cam­paign and even cal­cu­late the rev­enue gen­er­at­ed from them using goal tracking.

PushEngage’s dynam­ic seg­men­ta­tion helps you send more tar­get­ed mes­sages based on users’ actions. For exam­ple, you can seg­ment vis­i­tors who added prod­ucts to the cart, bought some­thing, viewed a spe­cif­ic page, and more. 

This lev­el of per­son­al­iza­tion helps you get max­i­mum results, so you get more traf­fic and sales.

Over 10,000+ com­pa­nies use PushEn­gage, includ­ing big name brands like Domi­nos, TUI, Har­vard Busi­ness Review, and of course WPBeginner.

Price:

PushEn­gage costs from $25/month, which gives you 5,000 sub­scribers and unlim­it­ed notifications.

There’s also a lim­it­ed free plan, which gives you up to 2,500 sub­scribers and 120 notifications/month.

Editor’s note:

Our founder, Syed Balkhi, fell in love with this plat­form because of the impact it had on our busi­ness. In Octo­ber 2020, we acquired PushEn­gage, and it’s now part of WPBeginner’s fam­i­ly of prod­ucts.

2. OneSignal

OneS­ig­nal is a pop­u­lar push noti­fi­ca­tion tool. It has sim­i­lar fea­tures to PushEn­gage. You can use it to cre­ate auto­mat­ic push noti­fi­ca­tions, announce­ments, aban­doned cart noti­fi­ca­tions, and more.

You can eas­i­ly set your push prompt to dis­play after a cer­tain num­ber of page views and/or sec­onds. This means you don’t need to dis­play the push prompt the moment some­one arrives on your site. 

Along with offer­ing push noti­fi­ca­tions, OneS­ig­nal lets you cre­ate in-app mes­sages and emails. Like PushEn­gage, OneS­ig­nal offers A/B test­ing and use­ful ana­lyt­ics. You can also seg­ment your audi­ence for bet­ter targeting.

One key draw­back to OneS­ig­nal is that it gets expen­sive as you need more fea­tures. It also has few­er automa­tion, per­son­al­iza­tion, and cus­tomiza­tion options than PushEngage. 

Price:

At the time of writ­ing this arti­cle, OneSignal’s paid plans start­ed at $99/month. They have intro­duced a Growth plan which will be avail­able in Novem­ber at $9 per month. 

How­ev­er, this plan is still lim­it­ed, and you will need their Pro­fes­sion­al plan at $99/month to get the most fea­tures. There’s also a free plan avail­able with up to 10,000 subscribers.

3. VWO Engage (PushCrew)

VWO Engage, which used to be called PushCrew, has a web push noti­fi­ca­tions tool that works on both desk­top and mobile. 

It’s designed to let you cre­ate push noti­fi­ca­tion cam­paigns, which have entry and exit trig­gers. That means the cam­paign can auto­mat­i­cal­ly start based on the user’s actions, such as click­ing a par­tic­u­lar link. 

Users can also be auto­mat­i­cal­ly opt­ed out of the cam­paign when they take a set action, such as click­ing a but­ton or fill­ing out a form.

VWO Engage offers seg­men­ta­tion, ana­lyt­ics, per­son­al­ized noti­fi­ca­tions, and A/B test­ing. How­ev­er, their seg­men­ta­tion tools and engage­ment cam­paigns are quite limited. 

Price:

VWO Engage costs from $99/month. This gives you up to 10,000 sub­scribers and unlim­it­ed notifications. 

There’s no free plan avail­able. How­ev­er, you can take a free tri­al for 30 days, with no cred­it card required. 

4. iZooto

iZooto offers real-time push noti­fi­ca­tions, recur­ring noti­fi­ca­tions, and sched­uled notifications. 

Like the oth­er tools we’ve fea­tured, iZooto allows you to per­son­al­ize push noti­fi­ca­tions. You can also set up seg­men­ta­tion for more tar­get­ed messaging. 

It includes A/B test­ing, Time­zone based noti­fi­ca­tions, cap­ture key user attrib­ut­es and inter­ests, and more.

Your ini­tial push prompt can appear when the user scrolls down, after a cer­tain length of time, or after a but­ton click. This can help you increase the per­cent­age of site vis­i­tors sign­ing up for push notifications.

The iZooto cus­tomer suc­cess team will help you trans­fer over your sub­scribers if you’re already using a dif­fer­ent push noti­fi­ca­tion tool.

iZooto only works with https web­sites, which means your site needs to be using an SSL cer­tifi­cate.

Price:

iZooto costs from $85/month, which gives you up to 30,000 sub­scribers and unlim­it­ed notifications.

There’s no free plan avail­able. How­ev­er, you can take a 14-day free tri­al (no cred­it card required).

5. Webpushr

Web­pushr is a straight­for­ward web noti­fi­ca­tions plat­form that sup­ports all pop­u­lar browsers. It offers a range of dif­fer­ent prompt tem­plates that you can customize.

Web­pushr makes it easy to trans­fer sub­scribers from anoth­er plat­form. It includes fea­tures like user seg­men­ta­tion, auto­mat­ic web push, and HTTP sup­port. Plus, it’s designed to inte­grate seam­less­ly with both Word­Press and WooCom­merce.

Web­pushr gives you unlim­it­ed team mem­bers and unlim­it­ed seg­ments for your sub­scribers. It also sup­ports large images, action but­tons, emo­ji, and cus­tom branding.

Unlike most push noti­fi­ca­tion plu­g­ins, Web­pushr gives you all fea­tures on all plans. This includes their free plan. The only dif­fer­ence is how many sub­scribers you can have.

Price:

Web­pushr costs from $19/month for up to 100,000 sub­scribers and unlim­it­ed notifications.

There’s also a free plan avail­able. This gives you up to 60,000 sub­scribers and unlim­it­ed notifications.

6. PushAssist

PushAs­sist is a push noti­fi­ca­tion tool that sup­ports Chrome, Fire­fox, and Safari browsers. It’s easy to set up, and works on both desk­top and mobile.

With PushAs­sist, you get audi­ence seg­men­ta­tion, per­son­al­iza­tion, sched­ul­ing tools, and insights into your cus­tomer data. 

You also have the option to mon­e­tize your push traf­fic by let­ting adver­tis­ers send out push noti­fi­ca­tions to your audi­ence. This could help you make mon­ey online.

You can use PushAs­sist with an HTTP or HTTPs web­site. How­ev­er, you can­not remove the PushAs­sist brand­ing unless you’re using the Busi­ness plan or higher.

Price:

PushAs­sist costs from $9/month for up to 3,500 subscribers.

There’s also a free plan avail­able. This gives you up to 3,000 sub­scribers and unlim­it­ed notifications.

7. WonderPush

Won­der­Push works in a sim­i­lar way to most oth­er push noti­fi­ca­tion plu­g­ins. It lets you seg­ment your sub­scribers, auto­mate noti­fi­ca­tions based on behav­ior or time, access real-time ana­lyt­ics, and more.

Won­der­Push lets you cre­ate var­i­ous types of noti­fi­ca­tion. These include eCom­merce push noti­fi­ca­tions, such as auto­mat­ed aban­doned cart notifications.

You get all the fea­tures how­ev­er much you’re pay­ing. This includes unlim­it­ed staff mem­bers, unlim­it­ed noti­fi­ca­tions, A/B test­ing, per­son­al­iza­tion, and more.

Price:

Won­der­Push has a dif­fer­ent pric­ing mod­el from the oth­er tools we’ve fea­tured. It costs from €1 per month for up to 1,000 sub­scribers, then it’s an extra €1 for every 1,000 sub­scribers after that.

There’s no free plan, but you can take a 14-day free tri­al. This doesn’t require a cred­it card.

Which is the Best Push Notification Software?

PushEn­gage is the best push noti­fi­ca­tion soft­ware on the mar­ket. It’s begin­ner-friend­ly and easy to get start­ed with, yet it also offers lots of pow­er­ful features. 

Their free plan is suit­able for small busi­ness­es and blogs. Their pric­ing is the most com­pet­i­tive as it scales which is a big rea­son why many large busi­ness­es use PushEn­gage. Their plat­form is robust and the sup­port team is top-notch.

OneS­ig­nal can be a good fit too. How­ev­er, their free plan is quite lim­it­ed and even the paid plans have few­er fea­tures and cus­tomiza­tion options. 

We hope this arti­cle helped you learn about the best push noti­fi­ca­tion soft­ware for web­sites. You might also like our arti­cle on the best email mar­ket­ing ser­vices, and the best busi­ness phone ser­vices for your small business.

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The post 7 Best Web Push Noti­fi­ca­tion Soft­ware in 2020 (Com­pared) appeared first on WPBe­gin­ner.