Facebook Inc. rebrands as Meta to stress “metaverse” plan
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OAKLAND, Calif. — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta in an effort to encompass its virtual-reality vision for the future — what Zuckerberg calls the “metaverse.”
Skeptics point out that it also appears to be an attempt to change the subject from the Facebook Papers, a leaked document trove so dubbed by a consortium of news organizations that include The Associated Press. Many of these documents, first described by former Facebook employee-turned-whistleblower Frances Haugen, have revealed how Facebook ignored or downplayed internal warnings of the negative and often harmful consequences its algorithms wreaked across the world.
Facebook the app, along with Instagram, WhatsApp and Messenger, are here to stay; none will be changing their names. The company’s corporate structure also won’t change. But on Dec. 1, its shares will start trading under a new ticker symbol, “MVRS.”
“Facebook is the world’s social media platform and they are being accused of creating something that is harmful to people and society,” said marketing consultant Laura Ries. She compared the name Meta to when BP rebranded to “Beyond Petroleum” to escape criticism that it harmed the environment. “They can’t walk away from the social network with a new corporate name and talk of a future metaverse.”
What is the metaverse? Think of it as the internet brought to life, or at least rendered in 3D. Zuckerberg has described it as a “virtual environment” you can go inside of — instead of just looking at on a screen. Essentially, it’s a world of endless, interconnected virtual communities where people can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices.
It also will incorporate other aspects of online life such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies.
Other tech companies such as Microsoft, chipmaker Nvidia and Fortnite maker Epic Games have all been outlining their own visions of how the metaverse will work.
“That’s cool,” said Richard Kerris, vice president of Nvidia’s Omniverse platform, after being told by a reporter of Facebook’s name change. “We think there’s going to be lots of companies building virtual worlds and environments in the metaverse, in the same way there’s being lots of companies doing things on the World Wide Web.”
Zuckerberg says he expects the metaverse to reach a billion people within the next decade. It will be a place where people will be able to interact, work and create products and content in what he hopes will be a new ecosystem that creates millions of jobs for creators.
The announcement comes amid an existential crisis for Facebook. It faces heightened legislative and regulatory scrutiny in many parts of the world following revelations in the Facebook Papers.
Some of Facebook’s biggest critics seemed unimpressed. The Real Facebook Oversight Board, a watchdog group focused on the company, announced that it will keep its own name.
“Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,” the group said in a statement. “Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.”
In explaining the rebrand, Zuckerberg said the name “Facebook” just doesn’t encompass everything the company does anymore. In addition to its primary social network, which now includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform and more.
“Today we are seen as a social media company,” Zuckerberg said. “But in our DNA we are a company that builds technology to connect people.”
A corporate rebranding won’t solve the myriad problems at Facebook revealed by thousands of internal documents in recent weeks. It probably won’t even get people to stop calling the social media giant Facebook — or a “social media giant,” for that matter.
But that isn’t stopping Zuckerberg, seemingly eager to move on to his next big thing as crisis after crisis emerges at the company he created.
While largely dismissing revelations from the Facebook Papers as unfair criticism, Zuckerberg has focused on building a virtual environment you can go inside of instead of just looking at on a screen.
Just as smartphones replaced desktop computers, Zuckerberg is betting that the metaverse will be the next way people will interact with computers — and each other. If Instagram and messaging were Facebook’s forays into the mobile evolution, Meta is its bet on the metaverse. And what’s better than a name change to show how serious he is?
A metaverse-focused fund, the Roundhill Ball Metaverse ETF, already started trading on the New York Stock Exchange using the ticker symbol META earlier this year, which may have forced Facebook to choose MVRS instead.
“I think my phone is melting,” its creator, metaverse enthusiast Matthew Ball, tweeted Thursday after Zuckerberg’s announcement. He said in an interview that he welcomed Facebook’s metaverse vision, noting the company was already one of the highest-rated stocks in his index.
“It doesn’t bother me at all,” he said
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Jedoch startet der kompakte Familienfreund auch schon bei knapp 40.000 Euro. Alle Infos in der Übersicht Tags: suchen suche search tag anzeigen besucherzahl browser design domain finger inhalt jahr karpfen konto liegen materie problem relevanter inhalt schalten spiel tag webseite werbung zugriff Görings Märklin Modelleisenbahn >>> read more
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Ukraine-Krieg – Aktueller Frontverlauf Der Rückzug der ukrainischen Truppen ist wohl weitaus chaotischer verlaufen als bisher angenommen. Dabei könnten laut einem Bericht der “New York Times” Hunderte Soldaten in Kriegsgefangenenschaft geraten sein. Die Zeitung beruft sich dabei auf die Einschätzungen hochrangiger Vertreter westlicher Staaten und mehrerer ukrainischer Soldaten. Eine genaue […]
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Im Kyffhäuserkreis sind wiederholt Katzen von Unbekannten mit grüner Farbe überzogen worden. Die Polizei sucht nach Zeugen. Alle Infos dazu gibt es hier. Und: Wie kann man einem Tier nach einer solchen Attacke helfen? Tags: suchen suche search tag anzeigen besucherzahl browser design domain finger inhalt jahr karpfen konto liegen […]
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BR 01, DRG
(BTTB 2120)
BR 23 1003, DR
(Zeuke 159 / 77,
545 / 77) BR 23 1111, DR
(BTTB 2110)
BR 23, DR
(BTTB, aus "Touristen Express"-Set))
br35_1111
BR 35 1111-0, DR
(BTTB 2110)
br56
BR 56 2719, DR
(BTTB 2230) G 8.2, Nr. 2721, KPEV
(BTTB 2231)
br81_013dr_zeuke_schw_rahmen br81_001rt_rahmen_plast br81_004
BR 81 013, DR
(Zeuke 159 / 51,
545 / 51) BR 81 001, DR
(BTTB 2210)
BR 81 004, DRG
(BTTB 2210)
BR 81 004, DB
(BTTB 2211)
BR 81, DR
vereinfachte Steuerung
(Zeuke 159 / 78)
br86_1615_3 br86_460
BR 86 1615-5, DR
(BTTB 2240) BR 86 460, DRG
(BTTB 2242) BR 86 173, DB
(BTTB 2241) Reihe 455, CSD
(BTTB 2244)
br 92 zeuke br 92_6582 bttb_rt_rahmen br92
BR 92 6582, DR
(Zeuke 545 / 494) BR 92 6582, DR
(BTTB 2220) BR 92 als Privatbahn (BTTB
(BTTB, aus Start-Set) BR 92 als Nord-Belge (BTTB, aus Start-Set)
start_tenderlok_schw.jpg (41542 Byte)
2achsige Tenderlok, schwarz
(BTTB, aus Start-Set) 2achsige Tenderlok, grün
(BTTB, aus Start-Set)
v36_071grau v36_071dr_gn
V 36 071, DR, grau
(Zeuke 545 / 23,
BTTB 2631) V 36 071, DR, grün
(Zeuke 545 / 22)
V 36 021, DR, grün
(BTTB 2630)
BR 103 021-2, DR, grün
(BTTB 2630)
br103gelb.jpg (62757 Byte) v36_265db_rt.jpg (56714 Byte)
BR 103 033-7, DR, gelb
(BTTB 2631) V 36 255, DB, rot
(BTTB 2632) V 36, DB, schwarz
(BTTB) Y 50, SNCF, grün
(BTTB 2634)
zeuke_v75 zeuke_t435
V 75 001, 1. Ausführung
DR, rot
(Zeuke 545 / 53) T 435 001,
1. Ausführung
CSD, blau,
weißes Geländer
(Zeuke 545 / 52)
br107_001_0 t435 t435
BR 107 001-0, DR, rot
(BTTB 2620)
T 435 001, CSD, blau
schwarzes Geländer
(BTTB 2621) T 435 040, CSD, blau
weißes Geländer
(BTTB 2621)
ym32_125
YM 32-205 , SZD, grün
(BTTB 2622) YM 32-125; SZD, grün
(BTTB 2622)
br110 br110_156 gelb br212_176_2db_rt
BR 110 034-7, DR, rot
(BTTB 2540) BR 110 156-7, DR, gelb
(BTTB 2545) BR 211 167-2, DB, blau
(BTTB 2546) BR 212 176-2, DB, rot
(BTTB 2547)
v180_146 br118_114_8
V180 160, DR
rot / elfenbein
(Zeuke 545 / 750) V 180 146, DR
rot / elfenbein
(BTTB 2520) BR 118 146-0, DR
rot / creme
(BTTB 2522) BR 118 114-8, DR
rot / creme
(BTTB 2522)
BR 119 120-4, DR
(BTTB 2521)
br130dr
BR 130 007-8, DR
(BTTB 2640) T 679, CSD
(BTTB 2641)
br221rot br221_137_3blau_beige v200ic_rt_beige_rt
V 200 139, DB
rot / grau
(Zeuke 159 / 76,
545 / 26)
BR 221 139-9, DB
rot / silbergrau
(BTTB 2510)
BR 221 137-5, DB
blau / beige
(BTTB 2511)
BR 221, DB
rot / beige
(BTTB 2512)
v200 cccp v200 silverlines
V 200 "CCCP"
silber / rot
(Zeuke ) V 200 "Silver Lines"
silber / blau
(Zeuke ) V 200
braun
(Zeuke, aus Start-Set) V 200, SJ
braun
(BTTB, aus Start-Set)
t334rt t334 t334dsb
T 334, CSD, rot
(Zeuke 545 / 502) T 334 0508, CSD, blau
(Zeuke 545 / 501) T 334, CSD, grün / weiß
(BTTB 2610) MH, DSB, grün
(Zeuke 545 / 503)
t334gn_elf_start2a
T 334, 2achsig
blau / creme
(Zeuke (, aus Start-Set) T 334, 2achsig
grün / elfenbein
(Zeuke
(BTTB, aus Start-Set)
noab_mav_neu noab_dsb_bttb noab_sncb
M 61 001, MAV, weinrot
(Zeuke 545 / 9,
BTTB 2532) M 61 019, MAV, rot
(BTTB 2532)
My 1125, DSB, weinrot
(Zeuke 545 / 8,
BTTB 2531) R 202 003, SNCB, grün
(BTTB 2533)
start_taigatrommel
2achsige Diesellok
ähnlich DR-BR 120, rot
(BTTB, aus Start-Set) 2achsige Diesellok
ähnlich DR-BR 120, grün
(BTTB, aus Start-Set)
vt2_09_dach_beige
VT 2.09.070
Dach beige
(Zeuke)
Beiwagen VB 02,
Dach beige
(Zeuke)
VT 2.09.070 + VB,
Dach grau
(Zeuke 545 / 1,
BTTB 2810) Beiwagen VB 02,
Dach grau
(Zeuke ,
BTTB 2812)
br171_vb vb171
BR 171 018-5
Dach grau
(BTTB 2810) Beiwagen BR 171 824-6,
Dach grau
(BTTB 2812)
transius_rt_ws_2tlg
SVT "Courier", 2teilig
rot / weiß
(Zeuke) SVT "Courier", 2teilig
weiß / rot
(Zeuke) SVT "Courier", 2teilig
weiß / blau
(Zeuke 545 / 34)
Die Diesel-Schnelltriebwagen Elektro-Triebzug Fahrtrafo
SVT "Intourex", 3teilig
weiß / blau
(Zeuke 545 / 37)
ET "Transitus", 3teilig, weiß / blau
(Zeuke 545 / 35) ET "Transitus", 3teilig, grün / gelb
(Zeuke 545 / 35)
Mittelwagen für "Courier", Transitus", "Intourex";
rot / weiß
(Zeuke) Mittelwagen für "Courier", Transitus", "Intourex";
weiß / blau
(Zeuke) Mittelwagen für "Courier", Transitus", "Intourex"
weiß / rot
(Zeuke) Mittelwagen für "Courier", Transitus", "Intourex"; grün / gelb
(Zeuke)
e11_022dach_beige.jpg (55398 Byte) e11_022rt.jpg (64664 Byte)
E 11 022, DR
grün, Dach beige
(Zeuke 545 / 754)
E 11 015, DR
grün, Dach grau
(Zeuke 545 / 754,
BTTB) E 11 022, DR
rot
(Zeuke / BTTB 2322)
BR 211 018-7, DR
rot
(BTTB 2322)
e42_018
E 42, DR,
grün, Dach beige
(Zeuke 545 / 755) E 42 018, DR
grün, Dach grau
(Zeuke 545 / 755,
BTTB 2321) BR 242 020-6, DR
grün, Dach grau
(BTTB 2321) BR 242 018-2, DR
grün, Dach grau
(BTTB 2321)
E 70 01, DR, braun
(Zeuke / Herr 545 / 25, 545 / 2 / 2)
E 70 01, DR, grün
beschriftet
(Zeuke / Herr 545 / 24) E 70, DR, grün,
unbeschriftet
(Zeuke / Herr) E 70 01, DR, grau
(Zeuke / Herr)
e94zeuke br254_065_6 br194db
E 94 065, DR, grün
(Zeuke 545 / 751) BR 254 065-6, DR, grün
(BTTB 2410) BR 194 178-0, DB, blau
(BTTB 2411) Reihe 1020 020, ÖBB, rot
(BTTB 2412)
br250
BR 250 112-0, DR, bordeauxrot
(BTTB 2330) BR 250 245-8, DR, hellrot
(BTTB 2331)
e499blau_bttb e499g e499 szd
E 499 035, CSD
blau / elfenbein
(Zeuke 545 / 20,
Zeuke 545 / 752 / 1,
BTTB 2312) E 499 035, CSD
grün / elfenbein
(Zeuke 545 / 21,
Zeuke 545 / 752 / 2
BTTB 2311) YC 1-003, SZD, grün
(BTTB 2313)
E 499, SJ, rotorange
(BTTB)
start_e_lok_blau start_e_lok_gn
2achsige E-Lok
CC 7200, SNCF,
blau mit silberner Zierleiste
(BTTB, aus Start-Set) 2achsige E-Lok
CC 7200, SNCF,
blau ohne Zierleiste
(BTTB, aus Start-Set)
2achsige E-Lok
CC 7200, SNCF,
grün
(BTTB, aus Start-Set)
2achsige E-Lok
CC 7200, SNCF,
hellgrau / gelb als NS-Lok
(BTTB, aus Start-Set)
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